The Trafalgar St. James
Branding ·‍ ‍Marketing ·‍ ‍Web Design
2017
BCOME.Studio led a full hotel rebranding for The Trafalgar St. James, turning a corporate hotel into a confident lifestyle destination in the heart of London.
Set on the corner of Trafalgar Square, The Trafalgar St. James, previously owned by London & Regional Hotels and part of Curio Collection by Hilton. The project repositioned the landmark hotel for a new generation of travellers, connecting its historic setting with the energy and character of contemporary London.
The hotel branding brought that idea to life through a distinctive visual identity, a confident tone of voice and clear brand positioning. The strategy balanced London’s expressive spirit with the considered hospitality of Curio Collection by Hilton, giving the hotel a recognisable identity across its guest experience and communications.
The new direction extended into the hotel’s digital marketing. BCOME.Studio created an editorial-style website designed around user experience, search visibility and the booking journey, supported by SEO content, social media storytelling and paid campaigns. Photography and video captured every detail of a stay at the hotel.
Cultural partnerships, curated experiences and an ambassador programme brought the brand into conversation with London’s creative scene. Press and publicity extended its reach across lifestyle, design and hospitality media, while the wider content strategy gave the hotel a consistent voice across digital and print.
The rebrand gave The Trafalgar St. James a clear position as a contemporary London lifestyle hotel, grounded in its landmark location and expressed through a distinctive, cohesive brand.
