The Mole Resort

Branding ·‍ ‍Marketing

2022

BCOME.Studio repositioned The Mole Resort from a traditional manor hotel into a 125-acre Devon destination for active, family-friendly stays.

Owned by London + Regional Hotels, The Mole Resort brings together a manor house, 58 newly built lodges, premium food and drink, and more than 40 on-site activities. The scale of the transformation called for a new resort brand and a clear position in the UK staycation market.

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BCOME.Studio developed the resort’s name, brand identity, tone of voice and storytelling, creating an approachable identity for a new kind of countryside resort. Market research shaped the positioning, while a 12-month launch strategy connected the opening campaign with seasonal marketing and guest retention.

The resort’s digital presence was built to support discovery and direct bookings. We designed and launched an SEO-led website with intuitive booking journeys, then connected it to paid search, paid social and CRM campaigns. Brand photography, video, PR and influencer activity brought the experience to life across channels. We also mentored the in-house marketing and revenue teams, giving them the tools to build on the launch over time.

Within four months of launch, The Mole Resort generated £1 million in bookings. In its first three months, the campaign secured more than 100 pieces of national and lifestyle media coverage and over 20 in-depth reviews. The project shows how strategic hotel rebranding and integrated resort marketing can reposition a traditional manor hotel as an experience-led destination.