Veuve Clicquot in the Snow
Marketing
2019
BCOME.Studio partnered with Veuve Clicquot to transform The Rooftop at The Trafalgar St. James into a Champagne-led winter destination above Trafalgar Square.
The collaboration brought together the hotel and Champagne house to create a distinctive London rooftop experience, designed to attract new guests, increase Veuve Clicquot sales and raise the profile of The Rooftop.
Inspired by Veuve Clicquot’s bold, joyful spirit, the concept reimagined the venue for Champagne brunches and stylish daytime gatherings. A complete fit-out, bespoke décor and branded guest details carried the idea through the space, while a curated food and drink programme paired Champagne with seasonal dishes and signature cocktails.
The partnership strategy connected the creative concept with the guest experience and media campaign. From the venue design and menu to press activity, each element expressed the shared character of Veuve Clicquot and The Rooftop, positioning the collaboration within London’s luxury hospitality scene.
During the campaign, Veuve Clicquot sales increased by 500%. The collaboration also generated extensive national coverage across lifestyle, luxury and hospitality media, strengthening visibility for both brands.
