Soleil Alpine Lifestyle Hotel
Branding · Marketing
2025
Together with the Soleil Alpine Lifestyle Hotel team, BCOME.Studio developed the Alpine Lifestyle concept to give the Alta Badia hotel a distinctive position rooted in natural comfort.
Set in La Villa among the Dolomites, the hotel needed a clear identity in a competitive alpine market. Working in close partnership with the team, we shaped a brand strategy around active, wellness-led hospitality, contemporary design and a strong connection to the landscape.
The shared strategy informed the hotel’s brand identity, tone of voice and year-round commercial plan. Together, we translated the Alpine Lifestyle concept across the guest experience, from arrival materials to social storytelling, photography and video that capture the hotel, its spa and its mountain setting.
The hotel website was redesigned with SEO-focused content and a clearer booking journey to support direct reservations. BCOME.Studio also worked with the team on Google and Meta campaigns, social media and collaborations, refining digital marketing to support occupancy and revenue goals throughout the year.
In the first month of Google PPC management, website revenue rose by 174%, while ad spend decreased through more precise targeting and refined messaging. The work brought the hotel’s brand strategy, digital presence and performance marketing into closer alignment, supporting its position as a contemporary Alpine Lifestyle hotel in Alta Badia.
