Rockwell Cocktail Bar

Branding ·‍ ‍Marketing

2022

BCOME.Studio created Rockwell as a contemporary London cocktail bar inspired by the hidden history of Spring Gardens.

Following the rebrand of The Trafalgar St. James, BCOME.Studio was commissioned to create and launch Rockwell beside Trafalgar Square. The aim was to establish a distinctive cocktail bar brand that would appeal to hotel guests and local tastemakers, with a clear place in London’s competitive hospitality scene.

23_Jan_The_Mole_Resort_WR_ 162.jpg

The concept drew on Spring Gardens’ past as one of London’s early pleasure gardens. Its associations with indulgence, play and sensory surprise inspired a modern “hidden garden”: an urban escape shaped by botanical beauty, eccentric detail and a spirit of mischief.

For Rockwell’s cocktail bar branding, we developed its visual and verbal identity, creative direction and photography. Botanical forms and theatrical lighting created an elegant yet playful visual world. The website and social media strategy carried that story online, while our interior design consultation helped align materials, finishes and decor with the brand.

Rockwell launched as a distinctive London cocktail destination and was featured in hospitality and design publications. The project shows how considered cocktail bar branding can turn a hotel’s setting and local history into a memorable hospitality concept.