La Fradora Dolomites Wellness Hotel
Marketing
2026
BCOME.Studio works with La Fradora, a family-run hotel in San Cassiano, to bring its Ladin heritage and natural setting into a distinctive digital presence through photography, organic social and Google PPC.
La Fradora’s character comes from its connection to place: Ladin culture, the landscape of Alta Badia and a warm, family-run approach to hospitality. Guided by the positioning “Alpine Comfort, Naturally,” our work helps express that identity consistently across the hotel’s digital channels.
Photography captures the atmosphere of La Fradora through the changing seasons, from the Dolomite landscape to the details of food and hospitality. The imagery gives the hotel a distinctive visual language for its website, social media and marketing campaigns.
For organic social, BCOME.Studio provides strategic direction and performance review across Instagram and Facebook. We look at reach, profile visits and interactions to understand what resonates, then use those findings to guide content and strengthen the hotel’s story online.
Google PPC campaigns reach travellers searching for stays in Alta Badia and support direct bookings. In September 2026, Google Ads tracked €23,924 in booking revenue from €591.07 in ad spend. Together, photography, social media strategy and paid search support a digital presence that reflects La Fradora’s character and performs commercially.
