Corrigan Collection
Branding ·‍ ‍Marketing
2023
BCOME.Studio created Corrigan Weddings as a unified luxury wedding brand across Richard Corrigan’s London and Irish venues.
Working with Michelin-starred chef Richard Corrigan, BCOME.Studio developed a new wedding marketing initiative for Bentley’s Oyster Bar & Grill and Corrigan’s Mayfair in London, and Virginia Park Lodge in Ireland. The project introduced the venues to couples seeking distinctive wedding locations, building on their reputation for fine dining, seasonal British produce and personal hospitality.
Market research and positioning shaped a wedding brand that felt connected to Corrigan’s character while allowing each venue to retain its own identity. Under the theme “Exceptional Gatherings by Richard Corrigan,” the strategy presented the venues as experience-led alternatives within the luxury wedding market.
The wedding venue branding carried through photography, film, creative direction and printed brochures. SEO-led wedding pages, paid campaigns and PR extended the launch across digital and lifestyle and wedding media, helping couples discover the venues and enquire directly.
In the first three months, the campaign generated more than 200 enquiries and strong press coverage, extending the audience for Richard Corrigan’s venues beyond fine dining. Each now has a clearer place within the collection as a setting for weddings shaped by food, service and celebration.
