Bentley’s Oyster Bar & Grill
Branding · Marketing
2022
A London dining institution since 1916, Bentley’s Oyster Bar & Grill is known for its seafood, British produce and enduring sense of occasion. Owned by Michelin-starred chef Richard Corrigan, it brings more than a century of character to the city’s dining scene. BCOME.Studio was commissioned to evolve the restaurant’s branding and content strategy while preserving its distinctive identity.
Rather than reinventing the brand, we refined its visual language for a new generation of guests. Menus and collateral brought together heritage typography, considered layouts and a contemporary sense of refinement, with the restaurant’s craftsmanship and ingredient provenance at the heart of the design.
A new content library extended that approach across digital and print. Through photography and video, we captured the restaurant’s daily rhythm, from oyster shucking and kitchen craft to plated dishes and the details of service. Natural light and thoughtful composition gave the imagery an honest, recognisable character for use across social media, the website and email marketing.
The work brought menus, wine lists, event materials and digital content into a more cohesive visual system. Bentley’s continues to express its heritage with confidence, staying true to the spirit that has made it a London institution while speaking clearly to the guests discovering it today.
