B-Side Alpine Hi-Fi Listening Bar
Interiors · Branding · Marketing · Web Design
2025
BCOME developed the brand identity and interior design for B-Side, a hi-fi listening bar within Soleil Alpine Lifestyle Hotel in La Villa, Alta Badia, the Dolomites. Drawing on Japanese listening bar culture, the project establishes an intimate hospitality space dedicated to vinyl and considered music selection. The commission brought brand development and commercial interior design together within a single design process.
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Designed for approximately thirty guests, the interior centres on seated listening. The spatial approach brings furniture, lighting and audio equipment into a coherent arrangement, considering guest comfort alongside the practical requirements of bar service. The scale of the room supports an intimate atmosphere, with music as its defining feature.
The sound system is integral to both the concept and the interior. Technics turntables, a Resør mixer and New Fidelity speakers give the listening area a clear presence within the room. The equipment remains visible, making the selection and playing of records part of the experience of the space.
Developing the visual identity alongside the interior allowed BCOME to establish continuity across the name, graphics and physical environment. B-Side has a distinct identity within Soleil Alpine Lifestyle Hotel, adding a new hospitality concept to the property. Each element contributes to a consistent expression of the bar and its purpose.
